You may know me as the Digital Marketer at Forbes where I work on search engine optimization, social media, web analytics, and other initiatives that generate traffic to Forbes.com.

Prior to Forbes, I worked on organic and paid search, social media, and affiliate marketing at Enova and AT&T. I received a Bachelor of Science degree in Marketing and International Business from the Washington University in St. Louis.

I’m originally from Kharkov, Ukraine and I’ve lived in Moscow, New York, Chicago, London, and Hong Kong. I’m impressed by meticulous design and architecture. When I’m off I enjoy soccer and cycling. I also enjoy walking around New York City and listening to podcasts.

I’d love to hear your ideas, so feel free to reach out or comment. Thank you for your time.
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When it comes to surprises, leave it to the crazy Russians. Oligarch Roman Abramovich, the man who bought a football club Chelsea and went on a shopping spree to get the best players to make it one of the best in Europe, shocks everyone with the surprise arrival of Eclipse in New York.

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twitter-for-journalistsThere’s been criticism of the role social media played in spreading misinformation about the events in Boston last week. Journalists have come under fire after breaking events like this one and Hurricane Sandy for tweeting/RTing rumors and unconfirmed reports. It’s wise to think of your Twitter account as an extension of your work page. Your comments on various social media platforms, but especially Twitter, are being looked at by readers (and competitors) as a source of reporting and opinions about stories. Some quick tips to avoid spreading bad info there based on your tweets:

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gnewsBack in December, Google News was granted its second continuation patent in ten years, giving the layman some insight into the search giant’s algorithm, and how it chooses which articles to feature.

This news was reported favorably a few months later in outlets like Computerworld and The Nation, who singled out parts of the patent that indicate a news source’s importance based on how many bureaus a publication might have, or what its print subscription numbers look like. But somewhat ironically given the subject matter, these outlets missed the most important part of the story.

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googlenewsTraditionally, news readers first picked a publication and then looked for headlines that interest them. Google changed that process with its computer-generated Google News site. Google News aggregates headlines from many news sources, groups similar stories together and displays them according to each reader’s personalized interests.

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authorship

AUTHOR RANK IN A NUTSHELL

A while back Google struck upon the idea that in order to ensure search results were of the highest quality content, they’d need to figure out a way to accurately rate and rank the people actually producing the results. It’s only through the advent of recent Google ideas (specifically Google+ and Google Authorship) that they’ve found a viable way to put this idea into motion.

So what exactly does Author Rank refer to? In essence it means your reputation as a content creator will directly influence your page rank within Google search results. Each content provider will have their work graded, and it’s these grades that Google will use as information about how useful one’s content is within the big Google engine.
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google plus

ENGAGE

1. Post rich, engaging content

You should try to post on your page at least 2-3 times a week if not once a day. G+ offers a variety of ways to engage with your audience such as, videos, photos, polls, and open-ended questions accompanying each post to create a discussion forum.

● I would also recommend populating your “About” section with current contact information, a description, as well as links to your website and other social media channels.
● In addition to posting a wide range of content, you can use a number of features that will create a visually stimulating page like the banner at the top.

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Here are 50 Forbes staff writers and links to their profiles on Facebook, Twitter, and Google+. Check back as I continue to update and add more writers and more options to follow them.

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On average, 8 out of 10 people will read your headline, but only 2 will click to read the rest. A good headline can make all the difference.

  • Top 5 Tips To Make Readers Click
  • Top 5 Pitfalls: How you’re sabotaging yourself
  • Click Count Case studies: Before-and-after traffic analyses
  • Beat the Competition: Why you’re not showing up on Google and how to fix it
  • Headline Q&A