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I help companies thrive online by creating better solutions for users. I’m intensely passionate about search, social, and mobile. Currently web strategist at Forbes where I focus on search marketing, social media, web analytics, mobile web development, and other initiatives that generate traffic to forbes.com. In January 2014 our audience grew to 65 million monthly unique […]

Ten Tips For Journalists To Get Picked Up By Google News

Traditionally, news readers first picked a publication and then looked for headlines that interest them. Google changed that process with its computer-generated Google News site. Google News aggregates headlines from many news sources, groups similar stories together and displays them according to each reader’s personalized interests.

Google+ Best Practices

ENGAGE 1. Post rich, engaging content You should try to post on your page at least 2-3 times a week if not once a day. G+ offers a variety of ways to engage with your audience such as, videos, photos, polls, and open-ended questions accompanying each post to create a […]

The Art And Science of Great Headlines

On average, 8 out of 10 people will read your headline, but only 2 will click to read the rest. A good headline can make all the difference. Top 5 Tips To Make Readers Click Top 5 Pitfalls: How you’re sabotaging yourself Click Count Case studies: Before-and-after traffic analyses Beat […]